A session on how a community grows around a product and a company: what separates a community from an audience, why it cannot be run as a marketing channel, and what keeps people coming back after the first meetup. The topic sits close to the week itself — Cape Town Startup Week grew out of the city's own startup communities.
Cape Town Startup Week 2019 ran from 3 to 5 December 2019. The week was put together by Heavy Chef and Workshop17, with support from The Waterfront and Wesgro, and with Startup Grind Cape Town and Silicon Cape taking part in the programme.